{"id":1874,"date":"2026-07-16T11:11:48","date_gmt":"2026-07-16T09:11:48","guid":{"rendered":"https:\/\/congresfm.acfm.cat\/ponente\/paloma-melendo-derqui\/"},"modified":"2026-07-16T18:03:24","modified_gmt":"2026-07-16T16:03:24","slug":"paloma-melendo-derqui","status":"publish","type":"ponente","link":"https:\/\/congresfm.acfm.cat\/en\/ponente\/paloma-melendo-derqui\/","title":{"rendered":"Paloma Melendo Derqui"},"content":{"rendered":"\n

Director of Facility Management & Services magazine and a professional specializing in B2B marketing, communication, and strategy, with experience in the Borrmart Group’s sectors: Facility Management, Professional Cleaning, Corporate Security, and Cybersecurity.<\/p>\n\n\n\n

She has a solid track record in developing 360\u00ba positioning strategies for brands, integrating corporate identity, branding, communication, digital marketing, content, lead generation, public relations, events, and sales initiatives. Her approach combines strategic vision and execution skills to build strong, consistent, and relevant brands, increase their visibility and reputation, strengthen their market position, and generate new business opportunities.<\/p>\n\n\n\n

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