{"id":1856,"date":"2026-07-16T11:11:48","date_gmt":"2026-07-16T09:11:48","guid":{"rendered":"https:\/\/congresfm.acfm.cat\/?post_type=ponente&#038;p=1856"},"modified":"2026-07-16T17:54:24","modified_gmt":"2026-07-16T15:54:24","slug":"paloma-melendo-derqui","status":"publish","type":"ponente","link":"https:\/\/congresfm.acfm.cat\/es\/ponente\/paloma-melendo-derqui\/","title":{"rendered":"Paloma Melendo Derqui"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Directora de la revista Facility Management &amp; Services y profesional especializada en marketing, comunicaci\u00f3n y estrategia B2B, con experiencia en los sectores de Grupo Borrmart: Facility management, Limpieza profesional, Seguridad Corporativa y Ciberseguridad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cuenta con una s\u00f3lida trayectoria en el desarrollo de estrategias de posicionamiento 360\u00ba para marcas, integrando identidad corporativa, branding, comunicaci\u00f3n, marketing digital, contenidos, generaci\u00f3n de leads, relaciones p\u00fablicas, eventos y acciones comerciales. 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