Concept Architect, specializing in Workplace, Retail, Horeca, and Corporate Branding. Architect and Master in Project Theory and Practice from ETSAB-UPC. He conceptualizes spaces, products, and services for brands through innovation and communication, from the initial idea to the monitoring of all project phases. Since 2000, he has collaborated with Grup Idea and has been a partner since 2010. He is currently the Design and Marketing Director and leads Grup Idea’s Marketing strategy.
He combines his professional practice with teaching and collaboration with media outlets. From 2016 to 2026, he was Vice President of the Retail Design Institute Spain. He is currently also Curator of MAJHLONE and the expert community The Next. He is an Innovation and Retail advisor to the Barcelona branch of the COAC (Official College of Architects of Catalonia). Among other publications, he is co-editor and co-author of the book “Architecture & Facility Management: We Place People at the Heart of Architecture” He directs the Comerciology section of Radio Comercio. He is also the Director of Miradas trans-versales, TransMiradas and Miradas transVersales on the program Perspectiva de Catalunya Ràdio.
